Information
Tencent signs deal with Palace Museum to promote traditional culture
Author: Chinaculture.org |
From: ChinaDaily |
Release time:2016-8-30 17:41 |
Views: 794 | Publisher: 武子 |
Summary: Tencent, China's internet giant, has signed a three-year deal with thePalace Museum to promote traditional Chinese culture through thecreativity of today's youth.
Tencent, China's internet giant, has signed a three-year deal with thePalace Museum to promote traditional Chinese culture through thecreativity of today's youth. The two will work on emoticons on QQ (themost-used instant messenger in China), games, animation and literaturebased on traditional cultural stories in China. Competitive events andcross-industry cooperation are in the works.
Pony Ma, CEO of Tencent, said the fusion of social media and traditionalculture has provided an opportunity for more ideas to flourish.
"Next Idea Tencent Creativity Competition" will be held for applicants todesign new QQ emoticons. As of today, QQ has registered 877 million usersin China, of which 60% are born after the '90s. The most popular emoticonis used more than 5.2 billion times a day. Tencent hopes that the design ofa new cultural emoticon will build a bridge between youth and traditionalculture.
The Palace Museum has worked intensively to promote traditional Chineseculture through modern technology in recent years. Aside from the dealwith Tencent, the Museum has also created Apps and educational gamesfor both youth and children. It has began selling entrance tickets online tosuit the needs of today's youth, and offers a variety of products on itsofficial store on T-mall, an online sales platform of Alibaba.