会议预告
活动预告｜“遗产保护的新视野”系列研讨会即将开幕
“遗产保护的新视野”系列研讨会即将开幕
第一场专题研讨：新媒体传播遗产价值
(English version below)
为庆祝《保护世界文化和自然遗产公约》通过50周年，在《联合国2030年可持续发展议程》进程即将过半之际，联合国教科文组织作为联合国唯一在文化领域担负使命的机构，有责任联合各方力量，共同开创遗产保护的新视野，彰显文化促进可持续发展的变革力量。
为提升公众对遗产保护和文化在促进可持续发展中的重要作用的认识，联合国教科文组织驻华代表处将在《中国世界遗产地保护和管理》项目四期（2021-2024）框架下，于5月20日开启“遗产保护的新视野”系列网络研讨会。第一场专题研讨将以“新媒体传播遗产价值”为主题，与中国传媒大学共同举办。
联合国教科文组织-中国青少年发展基金会梅赛德斯-奔驰星愿基金《中国世界遗产地保护和管理》项目始于2007年，目前已迈入第四期。项目四期对标《联合国对华可持续发展合作框架2021-2025年》（UNSDCF）三大重点领域，从“以人为本 共同繁荣”“保护环境”“伙伴关系”等三大板块出发，致力于支持中国更好地开展世界遗产保护工作，助力2030年可持续发展目标的实现。
第一场专题研讨：新媒体传播遗产价值
“凭借良好的宣传（Communication）来促使大众了解与支持世界遗产”是世界遗产“5C”战略的内在要求。世界遗产地若要获得充足发展动力，不仅需要来自合作伙伴、行业组织和政府部门的内部扶持，也需要社会大众的持续关注和积极参与。网络与新媒体的迅速发展极大地改变了人们的生产和生活方式，同时也为遗产地的发展提供了新的渠道和机遇，为提高认识、分享知识和能力建设提供了新的途径。世界遗产在新媒体传播中被再次发现、再次解读，其重要价值也在这一过程中得到进一步挖掘和展示。
5月20日，首场研讨会将以“新媒体传播遗产价值”为主题，聚焦遗产价值在当代的认知与拓展，从社区建设、科技赋能、公众参与等方面探讨遗产保护的新视野。
联合国教科文组织诚挚邀请感兴趣的相关方报名参与本次网络研讨会。
参会嘉宾：
夏泽翰教授
联合国教科文组织驻华代表处
代表
古榕女士
联合国教科文组织驻华代表处
文化项目负责人
段鹏教授
中国传媒大学副校长
宋俊华教授
中山大学中国非物质文化遗产研究中心主任
戴斌先生
腾讯新文创研究院执行院长
杨红教授
中国传媒大学艺术管理系主任
具体议程：
系列网络研讨会：遗产保护的新视野
专场一：新媒体传播遗产价值
时间 | 内容 | 发言嘉宾 |
09:30 – 09:35 | 欢迎致辞 | 古榕 |
开幕式 | ||
09:35 – 10:00 | 可持续发展的遗产保护新视野 | 夏泽翰 |
遗产保护中的传媒力量 | 段鹏 | |
主旨演讲 | ||
10:00 – 11:15 | 遗产保护与社区建设 | 宋俊华 |
科技赋能：遗产保护与活化 | 戴斌 | |
遗产保护的公众参与时代 | 杨红 | |
11:10 – 11:30 | 问答环节 | |
参与方式：
本次研讨会将通过ZOOM开展，会议提供同传，并通过微信视频号“遗产青年说”进行同步直播。
1. 点击阅读原文注册会议。
2. 关注微信视频号“遗产青年说”，届时观看直播。
期待您的参与！
Launch of webinar series “New Horizons of Heritage Conservation”
Session 1: Communicating Heritage Value through New Media
In celebration of the 50th anniversary of the Convention Concerning the Protection of the World Cultural and Natural Heritage, and as the world approaches the mid-point of implementing the UN 2030 Agenda for Sustainable Development, UNESCO is taking leadership as the only UN agency with a mandate in culture to join forces in search for new horizons in heritage conservation, in order to demonstrate the transformative role of culture in promoting sustainable development.
On 20 May 2022, UNESCO Beijing Office will launch the “New Horizons in Heritage Conservation” webinar series within the framework of “Conservation and Management of World Heritage Sites in China” Project Phase IV (2021-2024), with an aim to raise awareness among the civil society on the important role of heritage conservation and cultural safeguarding in progressing sustainable development. The first webinar focuses on the theme of “Communicating Heritage Value through New Media”, and is jointly facilitated with Communication University of China.
The UNESCO - China Youth Development Foundation Mercedes-Benz Star Fund Funds-in-Trust project “Conservation and Management of World Heritage Sites in China” began in 2007 and has entered the fourth phase of implementation in 2021. The Project Phase IV aligns with the three priority areas in the UN Sustainable Development Cooperation Framework (UNSDCF) in China 2021-2025, i.e. “People and Prosperity” “Planet” and “Partnership”, and aims to support China’s efforts in heritage conservation and the achievement of Sustainable Development Goals.
Subsequent webinars in the series are planned to be jointly facilitated with research institutes and international organizations including Chinese Academy of Cultural Heritage, ICOMOC China, Sun Yat-sen University and International Bamboo and Rattan Organization, with guidance from UNESCO Headquarters and World Heritage Centre. The webinars will facilitate dialogue and exchange on issues of heritage conservation, sustainable tourism, climate change etc., and will contribute to finding more systematic and advanced solutions to the conservation and sustainable development of World Heritage sites.
Webinar #1 - Communicating Heritage Value through New Media
“Increase public awareness, involvement and support for World Heritage through Communication” is one of the five strategic objectives -- also known as the “five C’s” -- in response to the increasing demands for a sustainable, comprehensive and inclusive implementation of the World Heritage Convention. The strong development momentum for World Heritage sites comes not only from partner agencies, professional networks and the support from government administrations, but also from the keen awareness and active engagement from the civil society. The rapid growth of internet technology and new media brought significant changes to the way people work and live, and provided new channels and opportunities for the development of World Heritage sites and for people to learn and share knowledge about culture and heritage. As information about heritage circulate in new media, their values are rediscovered and re-interpreted.
The first webinar “Communicating Heritage Value through New Media” on 20 May 2022 will focus on the understanding and outreach of heritage values in the contemporary society from the perspectives of community-building, technological empowerment, public participation, etc. UNESCO welcomes all interested individuals to register and participate in the online webinar.
Participants：
Professor Shahbaz Khan
Director and Representative of UNESCO Beijing Office
Ms. Himalchuli Gurung
Programme Specialist for Culture of UNESCO Beijing Office
Professor Duan Peng
Vice President of Communication University of China
Professor Song Junhua
Department of Chinese Language and Literature of Sun Yat-sen University
Mr. Dai Bin
Executive Director of Tencent New Cultural Creativity Institute
Professor Yang Hong
Director of Department of Art Management of Communication University of China
Webinar Agenda:
"New Horizons of Heritage Conservation" Webinar Series
Session 1: Communicating Heritage Value through New Media
Time | Item | Speaker |
09:30 – 09:35 | Welcome remarks | Ms. Himalchuli Gurung |
Opening Session | ||
09:35 – 10:00 | New Horizons of Heritage Conservation for Sustainable Development | Prof. Shahbaz Khan |
The Power of Communication in Heritage Conservation | Prof. Duan Peng | |
Keynote | ||
10:00 – 11:15 | Heritage Conservation and Community-building | Prof. Song Junhua |
Technology Empowerment: Heritage Conservation and Revitalization | Mr. Dai Bin | |
Heritage Conservation: The Public Participatory Era | Prof. Yang Hong | |
11:10 – 11:30 | Q&A session | |